{"id":5836,"date":"2024-05-23T12:35:57","date_gmt":"2024-05-23T12:35:57","guid":{"rendered":"https:\/\/mariashamuitas.com\/?p=5836"},"modified":"2025-10-22T06:59:18","modified_gmt":"2025-10-22T06:59:18","slug":"rebranding-vs-refresh-qual-sera-a-melhor-opcao","status":"publish","type":"post","link":"https:\/\/mariashamuitas.com\/en\/rebranding-vs-refresh-qual-sera-a-melhor-opcao\/","title":{"rendered":"Rebranding ou Refresh: qual a melhor op\u00e7\u00e3o?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5836\" class=\"elementor elementor-5836\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-620ab46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"620ab46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6306b1c2\" data-id=\"6306b1c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ece17c elementor-widget elementor-widget-text-editor\" data-id=\"5ece17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Esta \u00e9 pergunta de um milh\u00e3o! A escolha entre rebranding da marca ou um simples refresh\u00a0<span style=\"font-weight: bold;\">depende de v\u00e1rios fatores<\/span>, incluindo os objetivos da tua marca, as perce\u00e7\u00f5es do p\u00fablico e o cen\u00e1rio competitivo em que te encontras.<\/p><p>Embora estejamos num ambiente digital em constante evolu\u00e7\u00e3o, estes dois termos s\u00e3o frequentemente utilizados de forma intercambi\u00e1vel, mas n\u00e3o te enganes \u2013 eles t\u00eam as suas diferen\u00e7as e hoje n\u00f3s vamos mostrar-te quais s\u00e3o para que o teu pr\u00f3ximo passo seja mais informado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3862d7c elementor-widget elementor-widget-heading\" data-id=\"3862d7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REBRANDING: UMA TRANSFORMA\u00c7\u00c3O COMPLETA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1238df2 elementor-widget elementor-widget-text-editor\" data-id=\"1238df2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O rebranding \u00e9 como uma nova temporada da s\u00e9rie que adoras, com novos desafios e personagens, traduzida numa nova vis\u00e3o, voz e representa\u00e7\u00e3o visual. No entanto, quando bem executado, o pode rejuvenescer um neg\u00f3cio, alinh\u00e1-lo com as tend\u00eancias atuais do mercado e criar um v\u00ednculo emocional mais forte com os clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d769e3 elementor-widget elementor-widget-heading\" data-id=\"5d769e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Porqu\u00ea escolher a reformula\u00e7\u00e3o da marca?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e421078 elementor-widget elementor-widget-text-editor\" data-id=\"e421078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none\"><ul><li><em>Desatualiza\u00e7\u00e3o visual<\/em>: O teu log\u00f3tipo, esquema de cores ou apar\u00eancia geral parecem antiquados.<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li><em>Mercado em evolu\u00e7\u00e3o:<\/em> O mercado est\u00e1 em constante mudan\u00e7a e este processo pode ajudar-te a ficar \u00e0 frente das tend\u00eancias e dos concorrentes.<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li><em>Mudan\u00e7a de p\u00fablico:<\/em> \u00c0 medida que o teu p\u00fablico evolui, a tua marca precisa de refletir os teus valores e prefer\u00eancias.<\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none\"><ul><li><em>Fus\u00f5es e Aquisi\u00e7\u00f5es:\u00a0<\/em>Quando as empresas se fundem, uma reformula\u00e7\u00e3o pode unificar a nova entidade sob uma identidade coesa.<\/li><\/ul><\/li><\/ul><p><strong>Exemplos de rebranding de sucesso<\/strong><\/p><p>\u00a0<\/p><p><strong>APPLE<\/strong><\/p><p>No seu come\u00e7o era conhecida pelos seus computadores desajeitados, mas a Apple mudou a sua marca no final da d\u00e9cada de 90, concentrando-se num design elegante e inovador, acabando por se transformar numa das gigantes da tecnologia com seguidores de culto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d8ef0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d8ef0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d11a5a\" data-id=\"7d11a5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba02f92 elementor-widget elementor-widget-image\" data-id=\"ba02f92\" data-element_type=\"widget\" rebranding=\"\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/elementor\/thumbs\/Apple_first_logo-qojmm08fj7llaj0ld70p43xe96ftmnvynzi3f0rocg.png\" title=\"Apple_first_logo\" alt=\"Rebranding\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Primeiro log\u00f3tipo da Apple (1976)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a321bf\" data-id=\"4a321bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6c217 elementor-widget elementor-widget-image\" data-id=\"4e6c217\" data-element_type=\"widget\" rebranding=\"\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/elementor\/thumbs\/403b9ad670ccd9a572517da4ee6d6b24-qoizyo29bpgoj9c9d9dqscug9z4xuc1vkfqqbfofls.jpg\" title=\"403b9ad670ccd9a572517da4ee6d6b24\" alt=\"Rebranding Apple\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Apple (2017)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2f783 elementor-widget elementor-widget-text-editor\" data-id=\"cf2f783\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-size: 21.6px;font-style: inherit;letter-spacing: 0px;background-color: var(--ast-global-color-5)\">Dunkin<\/strong><\/p><p>Como tantas outras, a Dunkin teve v\u00e1rios rebrandings ao longo do tempo que a transformaram cada vez mais numa marca ousada. Ent\u00e3o foi-se reinventando e posicionando da melhor forma para refletir os produtos que vende, e por isso \u00e9 que perdeu o &#8220;Donut do nome&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02e650 elementor-widget elementor-widget-image\" data-id=\"a02e650\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/elementor\/thumbs\/Dunkin-Donuts-Logo-history-qojn35se9d3jmxfuj6n1ndx8x6c6doysmdlxqruz28.png\" title=\"Dunkin-Donuts-Logo-history\" alt=\"Rebranding\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Evolu\u00e7\u00e3o do log\u00f3tipo da Dunkin, fonte 1000logos<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81b83b elementor-widget elementor-widget-text-editor\" data-id=\"e81b83b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Afinal de contas, uma das nossas miss\u00f5es principais reside em orientar cada marca atrav\u00e9s do <a href=\"https:\/\/mariashamuitas.com\/en\/guia-rebranding\/\">processo de rebranding<\/a>\u00a0garantindo que elas voltem mais fortes, mais relevantes e profundamente conectadas com o seu p\u00fablico &#8211; e desse modo ajudamos-te tamb\u00e9m a redefinir o teu prop\u00f3sito, miss\u00e3o e valores &#8211; criando uma nova identidade que ressoe a todos os n\u00edveis&#8230; mas calma que ainda n\u00e3o acabamos, porque agora vamos mostrar-te a realidade de um refresh e se isso \u00e9 o que faz sentido para a tua marca ou n\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223093b elementor-widget elementor-widget-heading\" data-id=\"223093b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refresh: uma atualiza\u00e7\u00e3o suave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0072c55 elementor-widget elementor-widget-text-editor\" data-id=\"0072c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tPor outro lado, o refresh \u00e9 o remake de um filme que amas, onde a ess\u00eancia se mant\u00e9m, mas os efeitos especiais e o roteiro est\u00e3o muito mais atuais! Uma atualiza\u00e7\u00e3o de marca tem menos a ver com mudar quem \u00e9s e mais com o atualizar a forma como te apresentas. \u00c9 como dar uma nova camada de tinta \u00e0 tua marca para garantir que ela permane\u00e7a relevante e atraente sem alterar a tua identidade fundamental.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893d4ef elementor-widget elementor-widget-heading\" data-id=\"893d4ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quando considerar uma atualiza\u00e7\u00e3o de marca?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ba27e elementor-widget elementor-widget-text-editor\" data-id=\"a7ba27e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Pequenas mudan\u00e7as na estrat\u00e9gia<\/em>: Altera\u00e7\u00f5es na tua estrat\u00e9gia de neg\u00f3cios que n\u00e3o exigem uma reformula\u00e7\u00e3o completa.<\/li><li><em>Problemas de consist\u00eancia<\/em>: Trazer uma apar\u00eancia mais unificada em todas as plataformas e materiais.<\/li><\/ul><ul><li><em>Feedback do p\u00fablico<\/em>: Ajustar a tua marca com base no feedback do cliente, mantendo a tua identidade principal.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26b513 elementor-widget elementor-widget-text-editor\" data-id=\"a26b513\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Exemplos refrescantes<\/strong><\/p><p><strong>Google<\/strong><\/p><p>Outra gigante da tecnologia que ajusta regularmente o seu log\u00f3tipo para mant\u00ea-lo moderno e atualizado, sem perder o seu reconhecimento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e76152 elementor-widget elementor-widget-image\" data-id=\"5e76152\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"384\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/6ead21fa9a3b0c9b23f78b7ac5af55b2-1.jpg\" class=\"attachment-full size-full wp-image-5845\" alt=\"Rebranding\" srcset=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/6ead21fa9a3b0c9b23f78b7ac5af55b2-1.jpg 735w, https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/6ead21fa9a3b0c9b23f78b7ac5af55b2-1-300x157.jpg 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Evolu\u00e7\u00e3o do log\u00f3tipo da Google, fonte 1000logos<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2c7de elementor-widget elementor-widget-text-editor\" data-id=\"cc2c7de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Starbucks<\/strong><\/p>\n<p>Ao longo dos anos, a Starbucks simplificou e modernizou o seu log\u00f3tipo, alinhando-se ao posicionamento contempor\u00e2neo da sua marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e34bc elementor-widget elementor-widget-image\" data-id=\"34e34bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"575\" height=\"350\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/e0fe27cb80cca2c72787f0e81dd1671f.jpg\" class=\"attachment-large size-large wp-image-5847\" alt=\"Rebranding\" srcset=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/e0fe27cb80cca2c72787f0e81dd1671f.jpg 575w, https:\/\/mariashamuitas.com\/wp-content\/uploads\/2024\/05\/e0fe27cb80cca2c72787f0e81dd1671f-300x183.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Evolu\u00e7\u00e3o do log\u00f3tipo da Starbucks<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-494e83f elementor-widget elementor-widget-text-editor\" data-id=\"494e83f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na Marias H\u00e1 Muitas, os nossos\u00a0servi\u00e7os envolvem o aperfei\u00e7oamento dos elementos existentes para dar uma nova vida \u00e0 tua marca, garantindo que permane\u00e7a envolvente <strong>sem perder a ess\u00eancia que os teus clientes amam. <\/strong>Sabemos que a decis\u00e3o de embarcar numa reformula\u00e7\u00e3o da marca ou optar por uma atualiza\u00e7\u00e3o depende da profundidade da mudan\u00e7a que o teu neg\u00f3cio precisa mas&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35840ae elementor-widget elementor-widget-heading\" data-id=\"35840ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MAS AQUI TENS ALGUMAS QUEST\u00d5ES QUE PODES NA HORA DE ESCOLHER entre rebranding ou refresh:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babcdf4 elementor-widget elementor-widget-text-editor\" data-id=\"babcdf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49 Est\u00e1s a mudar o teu modelo de neg\u00f3cios, objetivos, ou p\u00fablico-alvo?<\/p><p>\ud83d\udc49 A tua marca atual est\u00e1 a &#8220;atrapalhar&#8221; o teu crescimento?<\/p><p>\ud83d\udc49 Tens confian\u00e7a quando apresentas a tua marca, ou sentes alguma vergonha?<\/p><p>\ud83d\udc49\u00a0 Precisas de uma revis\u00e3o completa ou apenas de uma atualiza\u00e7\u00e3o visual para te manteres atualizado?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95dbff3 elementor-widget elementor-widget-text-editor\" data-id=\"95dbff3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 21.6px; letter-spacing: 0px; background-color: var(--ast-global-color-5);\">N\u00f3s ajudamos a responder a estas perguntas, a<\/span>qui n\u00e3o oferecemos apenas servi\u00e7os, <a href=\"https:\/\/www.instagram.com\/p\/C2uaOItNAE-\/\">oferecemos parcerias<\/a>. Caminhamos ao teu lado, garantindo que cada decis\u00e3o est\u00e1 alinhada com a tua vis\u00e3o, e objetivos a longo prazo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf073d4 elementor-widget elementor-widget-text-editor\" data-id=\"cf073d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 21.6px;\">Clica no bot\u00e3o abaixo&nbsp;<b>descarrega o nosso guia de rebranding gratuito<\/b>, e conhece o nosso processo. \ud83d\udc47<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756ef1a elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"756ef1a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/mariashamuitas.com\/en\/guia-rebranding\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero o guia de Rebranding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Esta \u00e9 pergunta de um milh\u00e3o! A escolha entre rebranding da marca ou um simples refresh\u00a0depende de v\u00e1rios fatores, incluindo os objetivos da tua marca, as perce\u00e7\u00f5es do p\u00fablico e o cen\u00e1rio competitivo em que te encontras. Embora estejamos num ambiente digital em constante evolu\u00e7\u00e3o, estes dois termos s\u00e3o frequentemente utilizados de forma intercambi\u00e1vel, mas &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/mariashamuitas.com\/en\/rebranding-vs-refresh-qual-sera-a-melhor-opcao\/\"> <span class=\"screen-reader-text\">Rebranding ou Refresh: qual a melhor op\u00e7\u00e3o?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":5881,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[42],"tags":[41],"class_list":["post-5836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding ou Refresh: qual a melhor op\u00e7\u00e3o? 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