{"id":8010,"date":"2025-10-24T00:01:35","date_gmt":"2025-10-24T00:01:35","guid":{"rendered":"https:\/\/mariashamuitas.com\/?p=8010"},"modified":"2025-10-31T11:29:01","modified_gmt":"2025-10-31T11:29:01","slug":"nike-lanca-sneakers-inspirados-lisboa","status":"publish","type":"post","link":"https:\/\/mariashamuitas.com\/en\/nike-lanca-sneakers-inspirados-lisboa\/","title":{"rendered":"Nike lan\u00e7a sneakers inspirados em Lisboa"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8010\" class=\"elementor elementor-8010\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936018d e-flex e-con-boxed e-con e-parent\" data-id=\"936018d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d862a98 elementor-widget elementor-widget-text-editor\" data-id=\"4d862a98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lisboa est\u00e1 nos p\u00e9s da Nike. Literalmente.<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">A gigante do desporto lan\u00e7ou uma <\/span><a style=\"font-style: inherit; font-weight: inherit;\" href=\"https:\/\/www.imagensdemarca.pt\/artigo\/nike-celebra-a-arte-lisboeta-com-os-novos-air-max-plus-lisboa\/\">edi\u00e7\u00e3o das Air Max Plus<\/a><span style=\"font-style: inherit; font-weight: inherit;\"> inspirada nos azulejos tradicionais e na cal\u00e7ada portuguesa. De repente, uma das maiores marcas do mundo est\u00e1 a andar pelas ruas da capital, com sotaque e tudo.<\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Podia ser s\u00f3 uma homenagem visual, mais uma edi\u00e7\u00e3o limitada com toque cultural. Mas n\u00e3o \u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Quando uma marca global como a Nike escolhe encarnar a identidade de uma cidade, est\u00e1 a fazer muito mais do que mostrar padr\u00f5es bonitos.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Est\u00e1 a fazer <strong>branding cultural com estrat\u00e9gia<\/strong> e isso, para quem trabalha marcas, \u00e9 ouro puro.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Porque \u00e9 que uma marca global escolhe aproximar\u2011se da identidade de uma cidade?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Mostrar que conhece o jogo do branding cultural:<\/strong> J\u00e1 n\u00e3o chega ser global, \u00e9 preciso parecer pr\u00f3ximo. Local. Real. A Nike podia escolher qualquer cidade europeia. Escolher Lisboa \u00e9 sinal de uma leitura: aqui h\u00e1 uma energia urbana e criativa que est\u00e1 em alta, especialmente na nova gera\u00e7\u00e3o.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Criar identifica\u00e7\u00e3o com p\u00fablicos que se querem ver representados:<\/strong> Quando v\u00eas um padr\u00e3o de azulejo no teu par de sneakers e l\u00eas Lisboa no modelo, h\u00e1 um gatilho emocional. A marca fala contigo. Fala da tua rua. Fala da tua hist\u00f3ria. Isto \u00e9 branding cultural no seu ponto mais eficaz: o da identifica\u00e7\u00e3o.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Evita o clich\u00e9 da homenagem vazia:<\/strong> Ao inv\u00e9s de usar Lisboa como pano de fundo decorativo, a Nike foi buscar elementos espec\u00edficos, com significado \u2014 cal\u00e7ada, azulejo, design de rua \u2014 e integrou-os num produto de cultura urbana com base global. Ou seja: n\u00e3o \u00e9 sobre \u201ccolar\u201d uma est\u00e9tica.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>A resposta curta: porque o mundo est\u00e1 cheio de marcas que gritam, mas s\u00f3 se ouve quem sabe tocar. Aproximar-se de uma cidade \u00e9 mais do que criar uma edi\u00e7\u00e3o limitada com refer\u00eancias locais. \u00c9 fazer da cidade parte do produto, da hist\u00f3ria e da identidade.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd66434 e-grid e-con-full e-con e-child\" data-id=\"cd66434\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269bf3d elementor-widget elementor-widget-text-editor\" data-id=\"269bf3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\">Branding cultural \u00e9 mais do que uma tend\u00eancia<\/h2>\n<div>\u00a0<\/div>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Este tipo de estrat\u00e9gia n\u00e3o \u00e9 s\u00f3 cool, \u00e9 tamb\u00e9m eficaz.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Marcas que sabem usar a cultura local com inten\u00e7\u00e3o tornam-se mais memor\u00e1veis, partilh\u00e1veis e relacion\u00e1veis. E mais: passam a fazer parte da conversa. J\u00e1 n\u00e3o vendem s\u00f3 produto. Vendem contexto.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>O <a href=\"https:\/\/mariashamuitas.com\/en\/servicos\/\">branding<\/a> cultural, quando bem feito, mostra que a marca se interessa, observa e respeita. E isso n\u00e3o se compra com <em>media budget<\/em>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf1efe elementor-widget elementor-widget-image\" data-id=\"caf1efe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"666\" height=\"666\" src=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/nike-lisboa.avif\" class=\"attachment-full size-full wp-image-8059\" alt=\"nike x lisboa\" srcset=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/nike-lisboa.avif 666w, https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/nike-lisboa-300x300.avif 300w, https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/nike-lisboa-150x150.avif 150w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f41032c elementor-widget elementor-widget-text-editor\" data-id=\"f41032c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><span style=\"font-size: 1em; font-style: inherit;\">E n\u00f3s, marcas locais?<\/span><\/h2>\n<div>\u00a0<\/div>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Podemos continuar a construir marcas limpas, neutras e esquec\u00edveis.<\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">\u00a0<\/span><\/p>\n<p><span style=\"font-style: inherit; font-weight: inherit;\">Ou podemos aceitar que pertencer a um lugar (visual, cultural, simb\u00f3lico) \u00e9 uma das maiores formas de criar liga\u00e7\u00e3o, e por consequ\u00eancia, marca.<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00a0<\/p>\n<p>No fim do dia, ningu\u00e9m se lembra do que \u00e9 gen\u00e9rico, mas toda a gente se lembra de um padr\u00e3o de azulejo.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">O Que Podes Escolher Retirar Para a Tua Marca?<\/h2>\n<div>\u00a0<\/div>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A Nike n\u00e3o homenageou Lisboa por acaso. F\u00ea-lo porque percebe o peso simb\u00f3lico que uma cidade pode ter na constru\u00e7\u00e3o de uma marca. N\u00e3o foi sobre colar uma refer\u00eancia, foi sobre criar uma liga\u00e7\u00e3o.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> Se fizesse sentido a tua marca \u201cvestir\u201d uma cidade, qual seria? E porqu\u00ea?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> O que \u00e9 que da tua cultura ou do teu contexto local podias amplificar, em vez de esconder?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> H\u00e1 emo\u00e7\u00e3o chave na tua marca?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lisboa est\u00e1 nos p\u00e9s da Nike. Literalmente.<br \/>\nA gigante do desporto lan\u00e7ou uma edi\u00e7\u00e3o das Air Max Plus inspirada nos azulejos tradicionais e na cal\u00e7ada portuguesa.<\/p>","protected":false},"author":4,"featured_media":8011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[42],"tags":[41],"class_list":["post-8010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!<\/title>\n<meta name=\"description\" content=\"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariashamuitas.com\/en\/nike-lanca-sneakers-inspirados-lisboa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!\" \/>\n<meta property=\"og:description\" content=\"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mariashamuitas.com\/en\/nike-lanca-sneakers-inspirados-lisboa\/\" \/>\n<meta property=\"og:site_name\" content=\"Marias H\u00e1 Muitas!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/badbadmary.studio\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T00:01:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T11:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"934\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mariana Rodrigues\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mariana Rodrigues\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/\"},\"author\":{\"name\":\"Mariana Rodrigues\",\"@id\":\"https:\/\/mariashamuitas.com\/#\/schema\/person\/29997e67bf93a0dc5292b52432c1e0d2\"},\"headline\":\"Nike lan\u00e7a sneakers inspirados em Lisboa\",\"datePublished\":\"2025-10-24T00:01:35+00:00\",\"dateModified\":\"2025-10-31T11:29:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\/\/mariashamuitas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png\",\"keywords\":[\"BLOG\"],\"articleSection\":[\"BLOG\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/\",\"url\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/\",\"name\":\"Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!\",\"isPartOf\":{\"@id\":\"https:\/\/mariashamuitas.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png\",\"datePublished\":\"2025-10-24T00:01:35+00:00\",\"dateModified\":\"2025-10-31T11:29:01+00:00\",\"description\":\"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa\",\"breadcrumb\":{\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage\",\"url\":\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png\",\"contentUrl\":\"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png\",\"width\":1000,\"height\":934,\"caption\":\"nike x lisboa\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/mariashamuitas.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nike lan\u00e7a sneakers inspirados em Lisboa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mariashamuitas.com\/#website\",\"url\":\"https:\/\/mariashamuitas.com\/\",\"name\":\"Marias H\u00e1 Muitas!\",\"description\":\"Branding &amp; Marketing\",\"publisher\":{\"@id\":\"https:\/\/mariashamuitas.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mariashamuitas.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mariashamuitas.com\/#organization\",\"name\":\"Bad Bad Mary\",\"url\":\"https:\/\/mariashamuitas.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/mariashamuitas.com\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Bad Bad Mary\"},\"image\":{\"@id\":\"https:\/\/mariashamuitas.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/badbadmary.studio\/\",\"https:\/\/www.instagram.com\/badbadmary.studio\/\",\"https:\/\/www.pinterest.pt\/badbadmarystudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mariashamuitas.com\/#\/schema\/person\/29997e67bf93a0dc5292b52432c1e0d2\",\"name\":\"Mariana Rodrigues\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!","description":"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mariashamuitas.com\/en\/nike-lanca-sneakers-inspirados-lisboa\/","og_locale":"en_GB","og_type":"article","og_title":"Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!","og_description":"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa","og_url":"https:\/\/mariashamuitas.com\/en\/nike-lanca-sneakers-inspirados-lisboa\/","og_site_name":"Marias H\u00e1 Muitas!","article_publisher":"https:\/\/www.facebook.com\/badbadmary.studio\/","article_published_time":"2025-10-24T00:01:35+00:00","article_modified_time":"2025-10-31T11:29:01+00:00","og_image":[{"width":1000,"height":934,"url":"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png","type":"image\/png"}],"author":"Mariana Rodrigues","twitter_misc":{"Written by":"Mariana Rodrigues","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#article","isPartOf":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/"},"author":{"name":"Mariana Rodrigues","@id":"https:\/\/mariashamuitas.com\/#\/schema\/person\/29997e67bf93a0dc5292b52432c1e0d2"},"headline":"Nike lan\u00e7a sneakers inspirados em Lisboa","datePublished":"2025-10-24T00:01:35+00:00","dateModified":"2025-10-31T11:29:01+00:00","mainEntityOfPage":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/"},"wordCount":563,"publisher":{"@id":"https:\/\/mariashamuitas.com\/#organization"},"image":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage"},"thumbnailUrl":"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png","keywords":["BLOG"],"articleSection":["BLOG"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/","url":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/","name":"Nike lan\u00e7a sneakers inspirados em Lisboa - Marias H\u00e1 Muitas!","isPartOf":{"@id":"https:\/\/mariashamuitas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage"},"image":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage"},"thumbnailUrl":"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png","datePublished":"2025-10-24T00:01:35+00:00","dateModified":"2025-10-31T11:29:01+00:00","description":"Lisboa est\u00e1 nos p\u00e9s da Nike: Marca lan\u00e7a sneakers inspirados em Lisboa. Branding cultural, quando bem feito, mostra que a marca se interessa","breadcrumb":{"@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#primaryimage","url":"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png","contentUrl":"https:\/\/mariashamuitas.com\/wp-content\/uploads\/2025\/10\/image.png","width":1000,"height":934,"caption":"nike x lisboa"},{"@type":"BreadcrumbList","@id":"https:\/\/mariashamuitas.com\/nike-lanca-sneakers-inspirados-lisboa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/mariashamuitas.com\/"},{"@type":"ListItem","position":2,"name":"Nike lan\u00e7a sneakers inspirados em Lisboa"}]},{"@type":"WebSite","@id":"https:\/\/mariashamuitas.com\/#website","url":"https:\/\/mariashamuitas.com\/","name":"There are many Marias!","description":"Branding &amp; Marketing","publisher":{"@id":"https:\/\/mariashamuitas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mariashamuitas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/mariashamuitas.com\/#organization","name":"Bad Bad Mary","url":"https:\/\/mariashamuitas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mariashamuitas.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Bad Bad Mary"},"image":{"@id":"https:\/\/mariashamuitas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/badbadmary.studio\/","https:\/\/www.instagram.com\/badbadmary.studio\/","https:\/\/www.pinterest.pt\/badbadmarystudio"]},{"@type":"Person","@id":"https:\/\/mariashamuitas.com\/#\/schema\/person\/29997e67bf93a0dc5292b52432c1e0d2","name":"Mariana Rodrigues"}]}},"_links":{"self":[{"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/posts\/8010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/comments?post=8010"}],"version-history":[{"count":33,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/posts\/8010\/revisions"}],"predecessor-version":[{"id":8109,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/posts\/8010\/revisions\/8109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/media\/8011"}],"wp:attachment":[{"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/media?parent=8010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/categories?post=8010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mariashamuitas.com\/en\/wp-json\/wp\/v2\/tags?post=8010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}